

Michael Johnson of Johnson Banks provided early inspiration Jon Hicks, the designer behind the original Firefox logo, gave design advice and Michael Chu of Ramotion “was the driving force behind the new parent brand and system icons.”Īnd Mozilla has more logos coming. While others can speak only to settings, we ground everything in our ethos.Ī few big names contributed to the new look. Now we’re giving voice to our point of view. Our products prove that we are driven by strong convictions. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.

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We want what’s best for the internet and for the world. We disrupt the status quo because it’s the right thing to do. It’s a radical act to serve others before ourselves. It’s a radical act to be optimistic about the future of the internet. The rebranding is apparently built on four pillars: There’s a new color palette, a new shape system, and a modern typeface. Here are the final logos:īut the new brand look “is about more than logos,” the company insists. Mozilla hopes this is what users will think of when they hear the word “Firefox.” The next lines, in order, are as follows: general purpose browser icons (including Developer Edition and Nightly colors), singularly focused browser icons (Firefox Focus and Firefox Reality), and new applications and services (the five icons in the last two lines). The first icon is the Firefox masterbrand icon, an umbrella under which all the product lines will live. At the time, a team of Mozilla product and brand designers came up with two options: Mozilla announced plans to rebrand Firefox in July 2018. That’s just the beginning of the new Firefox family.” It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. “Firefox is a browser AND an encrypted service to send huge files.

“The ‘Firefox’ you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first,” Mozilla explained. For most people, Firefox refers to a browser, but the company now wants the brand to encompass the entire Firefox family of apps and services. Mozilla today introduced a new Firefox family of logos, a rebranding effort it kicked off more than 18 months ago. Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library.
